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The Gold Is There All Along…

By Emma on October 19, 2011 6 Comments

I had a great client session this morning… I am so proud of my client who’s moving forward so rapidly and is so gung-ho and passionate about the clarity of the direction her branding and her business is going.

She said to me: “Emma… I am doing this and that and I am becoming more visible in social media but how come I am not converting people?”

I assured her that she’s not alone… that this truly is one of the missing “gold” pieces that is the most overlooked by most entrepreneurs.

Part of what I coach clients on is what I call their “Marketing Funnel”. Some people call it an “Ascension Model” and some call it a “Sales Mountain” or a “Sales Funnel” this is the 3rd P in my video course “5 Paths To Profits”, called Process.

It’s the area of the funnel that sadly is the most overlooked phase, and that is creating your

PRODUCT

Yes, your very own product. That is the GOLD that has always been there but is normally stepped over.

This is daunting to most people who are starting out because they are so focused in the marketing piece. They are busy with social media, creating videos, attending live events without really fine tuning this very critical component of their Marketing Funnel…

Most of the time, people identify their “Free Offer” or “Ethical Bribe” or the product or service they will offer in exchange for their prospects’ name and email but they are forgetting that a critical part of the progression is their own PRODUCT.

A product can be your own book, video training, your own system but this is different from your free offer because one thing about this product is that this is the product you actually

SELL

That’s right… a product that you SELL…

The missing piece that most marketers fail to put in their puzzle is that they actually need to conceptualize and create a product to sell.

What are you selling? If you don’t have anything to sell, what are you offering? If you’re offering Coaching or Consulting and you’re not getting clients, perhaps it’s time to put your efforts in creating your own product to give your customers a sampling of what you can do for them.

If you don’t have a Product to sell, why not?

Please keep me posted on your progress… Let me know how this post has helped you by sharing this post with your friends and leaving a comment.

Until We Connect…

I Am Cheering You On To Your Success!

Emma

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Categories : Aweber, Branding and Marketing, Facebook, Inspiration, Lead Page, Leadership, Mindset, Spirit Driven Principles, Time Management, WordPress Blog

Sinbad Sailed The 7 Seas… I Soared Through My 7 C’s”

By Emma on September 26, 2011 3 Comments

"Sinbad Sailed the 7 Seas, I Soared Through the 7 Cs"

A month or so ago, I posted a survey in my beloved The Relational Marketers Group
on Facebook. I asked them this question:

“Which Areas Would You Be Interested In Learning More From at my LIVE
MeetUps?”

I gave them 13 choices and they were encouraged to mix and match and
prioritize. Below is the result of that survey:

1) Facebook Fan Page – 2

2) Info-Product Creation – 5

3) Simplifying Social Media - 1

4) Video Creation - 4

5) Overcoming Fear of Visibility – 1

6) Overcoming Fear of Video = 0

7) Blogging - 2

8 Search Engine Optimization - 4

9) Posturing in Online and Offline Networking - 3

10) Branding - 6

11) Lead Capture Pages - 2

12) Autoresponder/Email Marketing - 3

13) Blueprint to put together all of the above! – 5

Our group has grown since this survey and these results will probably change. I do find it
interesting that the above results are based on the opinion of the most interactive
members of the group and I want to thank them so much for their participation, please find
their names and their websites on the bottom of this post.

What I found interesting is that NONE of them needed help with “Overcoming the Fear of Video” and only 1 checked “Overcoming Fear of Visibility”.

I was right on with my expectation that to have a “Blueprint On How To Put Things Together Is VERY Important but was quite impressed when “Info-Product Creation” also came up as a top priority.

However, I was pleasantly surprised that “Branding” came up as THE TOP PRIORITY for
this group! This is so exciting for me because this is what I am passionate about! To
help entrepreneurs with:

“The 7 Cs of Branding for Visibility, Influence and Profits!

Clarify The Passion You Can Monetize
Create Your Product and Service Offering
Construct Your Marketing Funnel
Communicate Your Brand Message – “The Emma5″
Circulate Your Content Online
Connect At The Heart Convert Prospects To Clients To Relationships For Life
Collaborate With Industry Leaders, Movers and Shakers and Up and Comers!

This is the essence of what clients pay me thousands of dollars for and I have
packaged these in my basic course, “5 Paths to Profits”.

This is the essence of RELATIONAL MARKETING.

Same topics I will be discussing at our Interactive Teleseminars and Webinars
and my upcoming LIVE Event called “S.O.A.R. LIVE LA - Secrets of Astounding
Results, Skyrocket Your Passion and Profits” with my amazing friend,
Kathy Eppley!

Click here and come join us to our S.O.A.R. LIVE LA Event on October 8, 2011 in Santa Monica, CA!

Between Kathy and I, we have what it takes to enable you to take your life and business to a whole new level!

My sincere THANKS to my amazing The Relational Marketers Group Members
for their generous input:

1) Joyce Pellegrini
2) Jason Wear
3) Sandi Cornez
4) LaNelle Schwab
5) Rowena Bolo
6) Samantha Bangayan
7) Gemeem Davis
8 Brian Hearn
9) Bob and Rosemary Clark
10) Pedro de Abreu

Until we connect….

I Am Cheering You On To Your Success!

Emma

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Categories : Branding and Marketing, Facebook, Inspiration, Lead Page, Leadership, Mindset, NEWS, NEWS, Spirit Driven Principles, YouTube/Video Mktg

Your Best Summer Ever!

By Emma on June 27, 2011 1 Comments

Happy Summer! I trust you are enjoying this amazing
time of the year with family and friends!

I don’t know about you but summer has always been a time when I am tempted
to slow down, kick back and cut back on my productivity. However, every time I do this, I find myself playing struggling to play catch up in the fall, when businesses are jumpstarting back up for the holidays.

It dawned on me…If I am experiencing this, then perhaps you just might
be experiencing it too! You know what I mean… Temptation to limit your working hours to make time for:

1. Beach parties
2. Barbeques
3. Exotic Trips
4. Cruises
5. Camping
6. Hiking
7. Shopping
8. Poolside Lounging
9. Etc…

What’s so bad about that? Well…

1. Business is neglected.
2. Blog gets stale
3. Social media becomes unmanaged
4. Relationship building is put on pause
5. Inspiration to create content is diminished
6. The stream of prospective clients gets narrower
7. Profits start dropping
8. Some clients end up working with your competition.

What if there was a way for you to be able to make this your best – most productive and most profitable summer EVER?

What if you actually discover a way to enjoy your summer and still:

1. Multiply your efforts
2. Put your marketing on turbo speed
3. Get more online social media visibility
4. Have an army of “sales reps” marketing on your behalf, 24 hours a day
5. Finally produce those 20 videos you’ve been meaning to produce.
6. Jumpstart your email marketing and start connecting with your customers.
7. Start your brand and reputation management
8. Give your business brand a noticeable and highly converting “facelift”
9. Dominate Google and search engines for your product and service.
10. Engage a following of loyal customers who not only continue to do business
with you but continue to refer people to you.

If this sounds like an impossible dream, you’re right. Entrepreneurs who want
to spend a quality and meaningful summer with their family will never accomplish all of these without seeking and investing in an expert who can help make this happen.

I know all about wanting to do it on your own. You probably are saying to yourself: “I can’t hire an expert because…”

1. “I can do this myself…”
2. “Social media is all that I need to get visibility…”
3. “Video? Who needs video?”
4. “I don’t need a brand… I don’t understand it so I don’t need it.”
5. “I already have a big following on Facebook and Twitter…”
6. “I have enough business already…”
7. “I don’t know who to trust…”
8. “I don’t have enough funds to invest in an expert…”
9. “I am already spending on magazine ads and direct mailers…”
10. “I am already doing Groupon and Living Social…”

Well, these reasons are all great if your business can’t handle any more business, but reality is most businesses still needs to go from “Invisible To Visible” and the number one reason they’re not is:

THEY JUST DON’T KNOW HOW TO DO EVERYTHING THAT IT TAKES TO MARKET EFFECTIVELY AND SUCCESSFULLY ONLINE.

And for those who do, they don’t have the time to do marketing and run a successful business at the same time. They know they need help but they don’t know who to actually trust! So, they end up dabbling, experimenting and worse, they postpone taking action and they lose precious resources of time, money and yes, valuable customers in the process.

My heart ached – and continues to ache - when I witness this vicious cycle happening to hundreds of local and online businesses and seeing some of them even closing their doors for good because they simply couldn’t manage to stay in business. I told myself, if there was only a way I could help them.

All of sudden, I realized that I can indeed help them! Instead of offering pure business consulting and group coaching, why not do it all for them? Having created successful and profitable campaigns for many satisfied clients, I knew that by offering a full-service VIP Diamond Package where we get to do EVERYTHING FOR YOU would not only eliminate excuses but will cut years off your learning curve and experience success faster!

After initially offering this to only a select group of entrepreneurs, it is my distinct honor to introduce you to:

www.GetItDoneEmma.com

Why? Because nothing gives me greater joy than to see entrepreneurs getting out of overwhelm, making a commitment to their success, having more time for those who matter most and truly creating a powerful, compelling, engaging and profitable business online and offline!

The downside? Well… I can only help 3 business each month because this is not an assembly line… this is the Rolls Royce of all of my offerings. This is not group coaching or consulting, nor am I sending you a “do-it-yourself” system. This is a personalized and highly customized for you and your business.

GetItDoneEmma.com is exactly what it says it does… my team of highly skilled and masterful professionals will work with you to create the best marketing campaign you have ever experienced!

Is this service for you? Maybe… maybe not. I have to be honest… I don’t accept everyone. This is by “Application Only” as I have to be sure that we are a perfect match for each other. To complete an application, scroll down and fill out the Application Form below...

However, if you made it this far in reading this post, you probably already know my commitment to success and excellence and that you would like to be one of the 3 I will be working with in July, please send me an email ASAP at info@therelationalmarketer.com and leave the best number to reach you so we can schedule your strategy session with me ASAP! We’ll fill out your application during our session.

Oh and for the first 10 to respond, I have a gift for you. I will create a Customized Blueprint for your business that will be yours to keep whether you decide to work with us or not… Sounds fair?

What’s the catch? There is none except that with your new found freedom, you can very well say that this is your best summer ever!

I look forward to speaking you soon and helping you create a highly Visible, Influential and Profitable business!

I’m Cheering You On To Your Success!

Emma

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Categories : Aweber, Branding and Marketing, Facebook, Inspiration, Lead Page, NEWS, Spirit Driven Principles, Time Management, WordPress Blog, YouTube/Video Mktg

Are You Bright, Yet Broke?

By Emma on April 18, 2011 No Comments

In our lives, people come and go…

There are relationships for a reason and relationships for a season.

Last year, through our mutual Mentor, Joel Bauer, I met an incredible lady who has truly helped be to “THINK BIGGER” and eliminate a lot of my self-imposed “excuses” that enabled me to play a bigger game and that lady is…

KATHY EPPLEY

Emma Tiebens and Kathy Eppley

Kathy Eppley is a Dynamite Coach, Speaker, Trainer is the Founder of Astound Yourself and is the creator of the “S.O.A.R. Method – Skyrocket Your Passion, Power and Profit!”

Kathy is also the Author of “Are You Bright Yet Broke?”

Kathy and I have done some peer coaching /consulting and what I love about her is her intense desire to safely take you from excuses to possibilities to making your dreams a reality. She truly has a special way of coaching where in minutes, she can help you identify what blocks you have imposed on yourself and she gives you very simple implementable solutions to rid yourself of those limiting beliefs and excuses for good!

Do you find yourself saying this?

“I don’t understand… I work hard, I am committed, I have invested thousands dollars and hundreds of hours learning and implementing and I am still not as successful as I want to be?”

Well if you do, then it’s time to meet THE Kathy Eppley!

The great news? Kathy Eppley is having a RARE 3-day workshop coming up in Dallas, TX on April 30 – May 2. Click below for more details:

“S.O.A.R. – SKYROCKET YOUR PASSION, PROFIT AND POWER!”

Why is this exciting? It’s because up to this point, Kathy has only done one on one Coaching/Consulting and her clients have paid her thousands of dollars for a few hours of coaching with her…

I can’t even begin to imagine what she can do for you in 3 days! Your life will never be the same!

The revelations that Kathy has helped me with is worth more than what I paid for. What she gave me was priceless and that’s just in a few hours of phone consulting…

If you’re tired of living by default and not by design, if you’re tired of feeling like you’re just a hamster running on a treadmill, doing the same things you’ve done, expecting a different results, if you’re tired of not having a focused direction in your life and your business, then you must absolutely see Kathy Eppley…

Check out this video… listen to the many people she has helped… they can’t all be lying…

Just to be clear, I don’t have any motives by sharing Kathy with you. As part of my promise to give value, I am recommending ONLY the best of the best to you.

If your heart tells you to go… do it now… connect with Kathy… this will be the best decision you’ll make in your life and I mean that from the heart…

Cheering You On To Your Success!

Emma

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Categories : Branding and Marketing, Inspiration, Lead Page, Leadership, Mindset, NEWS, NEWS, Spirit Driven Principles

Will You Still Use Facebook If You’re No Longer In Business?

By Emma on November 18, 2010 4 Comments

I was driving home from Garrett’s school this morning and thought about how much fun my little interaction with powerful women industry leaders, Ann Sieg, Rachel Jackson, Deborah Tutnauer and Jackie Ulmer was last night. We were talking about our “work out music” and all of a sudden there’s this burst of nostalgia from the “King of Pop”, Michael Jackson all the way to Backstreet Boys, New Kids on the Block and even Tom Petty!

Funny, we weren’t there anywhere near each other but I felt a bond with these amazing women entrepreneurs! In one thread we covered business, work out music, Merlot and popcorn…

Two weeks or so ago, another “virtual thread party” happened when at 1am, I posted a comment on my friend Jorge Bueno’s Wall and all of a sudden, I see my other good friend Jerry Chen chime in… I followed Jerry’s activities for that night and saw that he was also commenting on a thread with industry leader, Mike Klingler. I chimed in and in no time, the amazing Diane Hochman was also replying to the thread and it really felt like a virtual party!

I just absolutely love these leaders I mentioned on this note! It made me wonder this morning, where else would you find such the opportunity to socialize and really have fun, at the same time connecting with people who in the past were just “public images”… icons or legends if you will…

The proper connection with social media truly enables ANYONE to reach people they wouldn’t have been able to reach before! You have the resources right there in your hands and it’s just a matter of you really making a commitment to create that connection if it’s important enough for you.

This morning, as I reminisced those great times, I wondered to myself… “Will I keep on Facebook-ing and Tweeting if I decide to no longer be in business?” It’s almost like the question of “Which came first, the chicken or the egg?”

Most people start on Facebook with the intent of re-connecting with friends and families but find themselves inspired by the entrepreneurial movement and they start checking into the possibility of creating an online business.

Some, they start on Facebook with the intent of generating leads or getting visibility for their business and they end up creating relationships that are sometimes more priceless than what they have offline.

There is a degree of social acceptance that makes Facebook and Twitter so “addicting” if you will.

For the past 2 years, social media has been an integral part of my life that my day is really not complete without it!

I use my Facebook and Twitter for both business and personal because I thrive in the opportunity to be able to Encourage, Empower and Engage someone. That for me is the essence of Relational Marketing.

Social Media has allowed me to build and forge incredible relationships that I will cherish even if someday I decide to no longer be in business.

Social media has made the world so much smaller, that as long as there’s internet connection, you can use it to make a positive difference in someone’s life anywhere in the world!

Start using social media wisely and with the right intentions and it will reward you with incredible relationships and opportunities far more than you can ever imagine!

My answer to “Will You Still Use Facebook If You’re No Longer In Business?” I believe my answer is a resounding YES! How about you? Why and why not?

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Categories : Branding and Marketing, Facebook, Lead Page, Mindset, Spirit Driven Principles

Tags : Ann Sieg, Diane Hochman, Facebook, Inspiration, Jerry Chen, Jorge Bueno, Meaningful Relationships, mike klingelr, Relational Marketing, Relationship Marketing, social media, Twitter, video marketing

Writing A Book With Mari Smith – A Dream Come True!

By Emma on February 15, 2010 2 Comments

I filmed this video only a couple of months ago when I attended Seth Godin’s LIVE Event at the beautiful St. Regis Hotel and Spa in Dana Point, CA. Needless to say, I found out about this event from Mari Smith’s Twitter tweets.

If you are using social media for your online marketing efforts, you probably have already heard of the name Mari Smith. Fast Company dubbed her as the “Pied Piper Of Social Media Marketing” and rightfully so! I have known of Mari for over a year now and in fact, she has been my social media role model. Back in October 2008 when I was getting my feet wet in social media, I followed Mari Smith. What’s really impressive about her was her transparency, warmth and the genuine desire to always give value! Not to mention her incredibly contagious enthusiasm and energy! I remember how much I wanted to be like her “when I grow up”!

Fast forward 14 months later, I finally met Mari Smith in person! I remember driving to St. Regis Hotel that night knowing that I will be meeting her for the first time. I was also excited to know that I will also be seeing one of my social media “heroines” Coach Deb Micek. Looking back when I made the decision to attend Seth Godin’s event, I wondered whether to get the VIP Ticket for $199 or the standard for $49. I realized that to have the opportunity to meet Seth Godin, Mari Smith and Coach Deb would be sooo worth the $199 and so I gladly paid it!

The event was a huge success! When I got there, I was told that 800 people registered! Immediately I knew that buying the VIP Lounge ticket was a great decision! As soon as I walked in the lounge, there they were, all smiles and oh so welcoming, Mari Smith and Coach Deb! Having the “guru” status both of them have, it’s so refreshing to note that they are so real… so accessible and so warm!

Mari and I have been tweeting with each other and recently ventured on co-authoring a book with 18 other writers from all over the world, entitled ‘RELATIONSHIP AGE”. Truly in the noisy world on Internet Marketing, those who know how to build and foster relationships are the ones who will remain strong. There is a huge shift happening right now… Customers are becoming more savvy, more choosy and more in tune with who’s telling the truth. People who constantly give value are the ones who will be noticed more.

When the opportunity to co-author a book with Mari Smith was offered to me, it was a no-brainer, I knew this is truly where I can give more value along with other amazing entrepreneurs who share the same vision and future for Relationship Marketing.

My chapter will be about “Relationship Video Marketing” – Discover How To Attract, Nurture and Retain Your Perfect Clients Through Relationship Video Marketing!

I am so excited to share with you the beginning stages of our book… Yes, it will be sold on Amazon.com. It’s a dream come true… whether it becomes a New York Times bestseller, in my heart, it already is!

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Categories : Branding and Marketing, Facebook, Inspiration, Lead Page, Leadership, Meaningful Relationships, Spirit Driven Principles, YouTube/Video Mktg