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The Gold Is There All Along…

By Emma on October 19, 2011 6 Comments

I had a great client session this morning… I am so proud of my client who’s moving forward so rapidly and is so gung-ho and passionate about the clarity of the direction her branding and her business is going.

She said to me: “Emma… I am doing this and that and I am becoming more visible in social media but how come I am not converting people?”

I assured her that she’s not alone… that this truly is one of the missing “gold” pieces that is the most overlooked by most entrepreneurs.

Part of what I coach clients on is what I call their “Marketing Funnel”. Some people call it an “Ascension Model” and some call it a “Sales Mountain” or a “Sales Funnel” this is the 3rd P in my video course “5 Paths To Profits”, called Process.

It’s the area of the funnel that sadly is the most overlooked phase, and that is creating your

PRODUCT

Yes, your very own product. That is the GOLD that has always been there but is normally stepped over.

This is daunting to most people who are starting out because they are so focused in the marketing piece. They are busy with social media, creating videos, attending live events without really fine tuning this very critical component of their Marketing Funnel…

Most of the time, people identify their “Free Offer” or “Ethical Bribe” or the product or service they will offer in exchange for their prospects’ name and email but they are forgetting that a critical part of the progression is their own PRODUCT.

A product can be your own book, video training, your own system but this is different from your free offer because one thing about this product is that this is the product you actually

SELL

That’s right… a product that you SELL…

The missing piece that most marketers fail to put in their puzzle is that they actually need to conceptualize and create a product to sell.

What are you selling? If you don’t have anything to sell, what are you offering? If you’re offering Coaching or Consulting and you’re not getting clients, perhaps it’s time to put your efforts in creating your own product to give your customers a sampling of what you can do for them.

If you don’t have a Product to sell, why not?

Please keep me posted on your progress… Let me know how this post has helped you by sharing this post with your friends and leaving a comment.

Until We Connect…

I Am Cheering You On To Your Success!

Emma

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Categories : Aweber, Branding and Marketing, Facebook, Inspiration, Lead Page, Leadership, Mindset, Spirit Driven Principles, Time Management, WordPress Blog

Sinbad Sailed The 7 Seas… I Soared Through My 7 C’s”

By Emma on September 26, 2011 3 Comments

"Sinbad Sailed the 7 Seas, I Soared Through the 7 Cs"

A month or so ago, I posted a survey in my beloved The Relational Marketers Group
on Facebook. I asked them this question:

“Which Areas Would You Be Interested In Learning More From at my LIVE
MeetUps?”

I gave them 13 choices and they were encouraged to mix and match and
prioritize. Below is the result of that survey:

1) Facebook Fan Page – 2

2) Info-Product Creation – 5

3) Simplifying Social Media - 1

4) Video Creation - 4

5) Overcoming Fear of Visibility – 1

6) Overcoming Fear of Video = 0

7) Blogging - 2

8 Search Engine Optimization - 4

9) Posturing in Online and Offline Networking - 3

10) Branding - 6

11) Lead Capture Pages - 2

12) Autoresponder/Email Marketing - 3

13) Blueprint to put together all of the above! – 5

Our group has grown since this survey and these results will probably change. I do find it
interesting that the above results are based on the opinion of the most interactive
members of the group and I want to thank them so much for their participation, please find
their names and their websites on the bottom of this post.

What I found interesting is that NONE of them needed help with “Overcoming the Fear of Video” and only 1 checked “Overcoming Fear of Visibility”.

I was right on with my expectation that to have a “Blueprint On How To Put Things Together Is VERY Important but was quite impressed when “Info-Product Creation” also came up as a top priority.

However, I was pleasantly surprised that “Branding” came up as THE TOP PRIORITY for
this group! This is so exciting for me because this is what I am passionate about! To
help entrepreneurs with:

“The 7 Cs of Branding for Visibility, Influence and Profits!

Clarify The Passion You Can Monetize
Create Your Product and Service Offering
Construct Your Marketing Funnel
Communicate Your Brand Message – “The Emma5″
Circulate Your Content Online
Connect At The Heart Convert Prospects To Clients To Relationships For Life
Collaborate With Industry Leaders, Movers and Shakers and Up and Comers!

This is the essence of what clients pay me thousands of dollars for and I have
packaged these in my basic course, “5 Paths to Profits”.

This is the essence of RELATIONAL MARKETING.

Same topics I will be discussing at our Interactive Teleseminars and Webinars
and my upcoming LIVE Event called “S.O.A.R. LIVE LA - Secrets of Astounding
Results, Skyrocket Your Passion and Profits” with my amazing friend,
Kathy Eppley!

Click here and come join us to our S.O.A.R. LIVE LA Event on October 8, 2011 in Santa Monica, CA!

Between Kathy and I, we have what it takes to enable you to take your life and business to a whole new level!

My sincere THANKS to my amazing The Relational Marketers Group Members
for their generous input:

1) Joyce Pellegrini
2) Jason Wear
3) Sandi Cornez
4) LaNelle Schwab
5) Rowena Bolo
6) Samantha Bangayan
7) Gemeem Davis
8 Brian Hearn
9) Bob and Rosemary Clark
10) Pedro de Abreu

Until we connect….

I Am Cheering You On To Your Success!

Emma

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Categories : Branding and Marketing, Facebook, Inspiration, Lead Page, Leadership, Mindset, NEWS, NEWS, Spirit Driven Principles, YouTube/Video Mktg

The Power To Create Your Life… NOW

By Emma on September 16, 2011 No Comments

Michael Stevenson, Emma Tiebens, Mari Smith, Lynn Rose and Ann DeVere

In 2001, my husband and I attended our very first live 2-day Personal Development seminar at the MGM Grand, Las Vegas and it was called “Passion, Profit and Power” by a highly celebrated Speaker and Trainer. What made this a milestone event was the fact that this was the first time we actually paid thousands of dollars to attend this 2-day event which ultimately led to investing into a 180 day Mentorship.

This event 10 years ago was truly life changing for Gary and I. We came home refreshed, optimistic and having a different perspective about life after that weekend.

Why am I sharing this with you? It’s because this event was my VERY first exposure to personal development and what I didn’t realize then, was that during the entire weekend, we were exposed to near-linguistic programming (NLP), embedded commands, hypnotic suggestions and many other strategies and techniques that were absolutely foreign to me, yet literally turned my life around! It raised my consciousness level and the desire to be, do and have more!

That weekend was the catalyst to my commitment to say NO to mediocrity and playing… It was during that weekend when I fully understood that I had

THE POWER TO CREATE MY LIFE… NOW!

Next week, you too will have the opportunity to meet someone I absolutely admire who has an innate ability to really help transform your life! The best part for you? He has given me a few seats worth $1,150 each to gift to my Relational Marketer friends!

Why do I speak so highly of Michael?

Six months ago, there was a name that surfaced on my Facebook Wall…. the name, is

MICHAEL STEVENSON.

I didn’t know much about Michael except that he was amazing at supporting and sharing my posts, photos and videos, he would send me personal FB emails from time to time, and I would also see him support mutual friends.

I checked out his website www.TransformDestiny.com “Turning Dreams To Reality” and I was intrigued by it. Reading about the content of what Michael specializes in reminded me so much about the many mentors I have embraced since 2001. Mentors who also acknowledges the same training and has helped me with:

1) The power of the sub-conscious,
2) Positive self-talk
3) Eliminating self-limiting beliefs.
4) Desiring a better life for themselves and their families
5) Up-leveling my game

I wanted to find out more about Michael and I started reciprocating. It was “Relational Marketing” at its best! We finally met at a live event 3 months ago and I feel as though I have known him forever!

Once I had Michael on my radar, I noticed that all my friends and mentors spoke of him in the highest regard. As I get to know Michael, I began to gain more and more respect for him. I was very impressed that his LIVE weekend events had over 200 people! Then I found out he’s a best selling author of many books, including this one: Unstuck: The Owners Manual for Success!

Unstuck: The Owners Manual For Success

Being a Speaker and Trainer myself, I know what it takes to have people come to your event:

YOU NEED TO PRODUCE RESULTS

There is no denying that Michael’s teachings work. He only shares his personal life experiences that has worked for him and for his many clients. I have spoken to many of his students who have implemented his teachings and have moved on to generate multiple figure income and overcome self limiting beliefs. They all took hold of

THE POWER TO CHANGE THEIR LIFE…. NOW!

How is this possible?

“The Power to Create Your Life… Now! is the pinnacle of over a decade of Michael’s training, experience and wisdom.

This is Michael at his most inspirational, at his most energetic, at his finest.

This is his masterpiece.

This spectacular three-day event will jump-start your life and help you bring about the incredible changes you crave while teaching you how to overcome any obstacle that may stand in your way.

Unlike “motivational seminars,” this event is designed to be the most empowering growth experience of your life. You will walk out with actual tools that you can use immediately and in the future, so you don’t have to come back to get the same high.

When you leave, you’ll live it.”

As part of my “Relational Marketing” promise, I am able to invite you to Mentors and VIP Events I fully recommend. Michael is having his rare “Power to Create Your Life… Now” event on September 23-25, 2011 at the Irvine Marriott and I will be there. I am extremely busy and have limited the events I attend. However Michael is one event I wouldn’t miss for anything. He has become a great friend and a peer, yet I know I will learn a ton from him and his event.

I have very limited seats available to gift you with. Imagine not having to pay the $1,150 that others have paid for to be at his event!

Click here to secure your seat at Michael Stevenson’s

THE POWER TO CREATE YOUR LIFE… NOW

And just as my life turned around in 2001 when I embraced a Mentor who showed me possibilities and taught me specialized techniques and strategies to do so, I invite you to embrace my good friend Michael Stevenson and discover and the secrets and possess:

THE POWER TO CREATE YOUR LIFE… NOW!

I look forward to meeting you there!

Until We Connect, I Am Cheering You On To Your Success!

Emma

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Categories : Branding and Marketing, Facebook, Inspiration, Leadership, Mindset, NEWS, NEWS, Spirit Driven Principles, WordPress Blog

My Birthday Wish… Is About YOU!

By Emma on September 1, 2011 6 Comments

With My "Boys" Cheering Me On At My 2-Day Speaking Event...

I am about to celebrate my “21st” birthday – (again) in a few days and the days leading to my birthday is filled with highs and lows…

Amazing how it has been a year since we’ve moved out of our home and moved into the new… I remember last year, I was unpacking our moving boxes when I realized that it’s my birthday and gosh darn it, I was going to celebrate it even if Gary (my husband) was out of town…

OUT WITH THE OLD, IN WITH THE NEW

I changed from my sweats into jeans, told Garrett to do the same and off we went to Fashion Island in Newport Beach, CA… one of our favorite places to walk around in.

I remember Garrett took a video of me last year and the video is below…

I will never forget this particular birthday because even when the emotions are high, it felt as if a HUGE weight was lifted off me. I felt as if I just became UNSTOPPABLE!

It felt as if God was saying to me… “Trust me my child… I have something so much better for you that’s beyond what you can see right now…

What was interesting is that I had full acceptance of the situation. Sure there was sadness and regret but I was full of HOPE. It was then that I found myself saying “NO” to a lot of things:

NO to Mediocrity

NO to Playing It Small

NO to Fear of Failure

NO to Fear of Success

NO to Fear of Not Being Good Enough

NO to Bright and Shiny Objects, and

NO to Negative People and Environment

THEN I SAID YES!

As I said NO to many things, I also said YES to even more possibilities:

YES to Investing In Mentors I Respect and Want To Become

YES to Being Vulnerable

YES to Becoming a Speaker

YES to Sharing My Story To Inspire Others

YES to Writing My Book and Sharing My Story

YES to Creating My Own M90X System

YES to Offering a High End Program

YES to Being More Selective of the People I Spent Time With

YES to Being More Bold About Who I Am and The Purpose I Was Called For.

YES to Being Comfortable to Ask More For My Time

YES to Being More Selective of The Clients I Accept.

YES to Putting Family First

YES to Spirit Driven Marketing

YES to a QUANTUM LEAP!

So guess what? The months after our move was when I generated income that I never thought I was capable of with strategies I never thought I was cut out to do!

3 weeks after the move, I attended Joel Bauer’s Profit Point Speaker Mastery and 2 1/2 months out of the gates, I had my first 2-day “Relational Marketing Secrets” LIVE Event! Shortly after that, I had clients who paid me for my high end consulting and word of mouth was inevitable! Joint Venture offers and Collaboration opportunities started coming before I even really understood what to do with them! It was the most empowering feeling ever!

Something absolutely shifted with the way leaders and influencers perceived me. They now look to me as a peer. Could it be that once I stepped into who I truly was, it was then that I started to emit that high and powerful energy? Friends started coming out of the wood-works to support me and for the first time, I was comfortable receiving their gifts. Oh I can’t wait for you to experience that feeling!

It’s amazing how clarity truly comes after commitment… As soon as I made the decision to listen to my Yeses, doors started opening right and left. Opportunities for collaboration opened up and I was at the best position to take advantage of them. Clients started seeking me and some even had to chase me to pay me!

SO WHAT’S MY BIRTHDAY WISH FOR YOU?

My birthday wish for you, is that you too will start saying YES to the same things I said YES to.

And just as I have been gifted with for the past year, my prayer is that you too will be gifted with:

1) Discernment – to know what’s best for you and your families in this NOW moment.

2) Ease and Grace – that you will allow yourselves to receive the gifts God is holding in safe-keeping for you.

3) Courage - that you are good enough exactly where you are right now.

4) Wisdom - to really understand that you were give all the right parts to succeed.

5) Abundance – that you have access to the same resources successful people have access to… you just need to get out of your own way!

6) Visibility - to broaden your reach so your message can be heard.

7) Influence – to uplevel your circle of influence – increase your network to increase your net worth!

Great Health – so you can live life to the fullest and spend more time with those you love.

9) Boldness – so you will start playing bigger games and positively impact more lives.

10) Spirituality – so you can fully realize the untapped potential you have knowing that Success is in your DNA.

I look forward to hearing from you if you resonated with this post. As always, please leave a Comment, Share and/or Subscribe to my Blog so you won’t miss out on my juicy posts each week (Just click on that Orange RSS Icon on the top right side of this page. )

Oh, and if you’re looking for a supportive and empowering community of Relational Marketers, come join us at The Relational Marketers Facebook Group, and while you’re at it, please “Like” my Facebook Page too as that’s where I’ll be sharing more about my “golden nuggets”.

Until We Connect…

I’m Cheering You On To Your Success!

Emma

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Categories : Branding and Marketing, Facebook, Inspiration, Leadership, Mindset, Spirit Driven Principles, WordPress Blog

How to Connect With V.I.Ps on Facebook

By Emma on August 2, 2011 5 Comments

I have been on Facebook for a little over two years now and I have to say, I have seen most strategies people try to pull off when they are connecting online.

Sure, when you’re in a platform as vast and as huge as Facebook, you are bound to meet all kinds of people from all over the world and despite our due diligence to screen those we accept as “Friends”, some not so very ethical and considerate people slip through the cracks.

Having connected with some of the most V.I.P. – Visible, Influential and Profitable leaders, movers and shakers and up and comers on Facebook, I believe I am in the best position to speak about what to do and what NOT to do when on Facebook. I know that when you apply even a tiny bit of what I will share with you here, you will become UNFORGETTABLE, magnetic and you will reach people you would have never been able to reach before.

Ready?

Okay… here’s my exclusive Step by Step Guide on What You Must Start Doing To Connect With V.I.Ps on FB…

1) Do a “search” for the leader you want to connect with… your “hero” or people you want to collaborate with.

2) Preferably, connect with them on their Personal Profile first by sending them a PERSONAL MESSAGE on why you want to connect with them. Don’t just say “we have mutual friends”… that’s so impersonal. When people send me that kind of message, I think 2x before I “friend” them. I personally perceive that as lack of research on who I truly am and what’s their motive for friending me. Granted a lot of people have motives which is to be able to tap on your “friends” as well and increase their network. The most powerful personal message you can send are:

a) I have read your book, (watched your video, met you at a live event, attended your webinar, etc…) I was positively influenced by it and would love to connect with you here!

b) My good friend XYZ, suggested that I connect with you on FB… I am a ____( tell them who you are and what you do without your selling hat on)________ and I was told that you enable people like me to _____________. I would love to find out more about you and learn from you!

c) If it’s a potential collaborator, you can use the above sentence but instead, end it with “I would like to explore potential joint venture partnerships with you now or in the future”

d) I noticed that you actively speak or post on topics of XYZ… I would love to learn more about that and more about you so I look forward to connecting with you here!

3) Once they accept you as a “Friend”… PLEASE… no matter how you think this has worked in the past for you, DON’T SEND THEM A GENERIC VIDEO saying “I am so happy we connected here… please go to my XYZ website to find out more about me and LIKE my Page! That is a no-no!!! I have
unfriended many people who have done this to me….

4) DO NOT under any circumstances immediately add your new friends to a list and start inviting them to your FB Page or to an event you’re doing. I find that rather tasteless! I Delete and Block people who do this immediately.

5) If you’re friending many people at a time, don’t just go to their wall posting a “Copied and Pasted” – Thank you for connecting message! Instead, use their name and tell them why you’re excited to connect with them!

6) If you have already met them at a live event and have a photo with them, post that photo or video on their Wall and make sure you say something nice about that photo and “tag” yourself and that person. By tagging, I mean finding that “Tag This Photo” link, clicking on that, then clicking on that person’s face and entering their name until a drop down list of your FB friends starting with the same name comes up and clicking on the name that matches the person on the photo…

You can click here to watch my instructional YouTube video with almost 30,000 views on FB on “How To Tag Photos and Videos on FB”

7) If this person has really made an impact in your life, send them a personal and private message letting them know how they have positively impacted your life. This goes a long way… When people do this for me, I pay very close attention to them and I want to help them even more.

8) A big NO-NO! When you create a video and it has a very inspirational yet broad and profound message in it, please don’t just TAG them on that video for no apparent reason, UNLESS, they are specially mentioned on that video. I immediately delete those from my Wall and I un-tag myself from the video.

9) One of the very best things you can do is to create a personal welcome video for this person, post it on YouTube and then share that video link on your new friend’s Wall… this will truly get you noticed in a very good and respectful way…

10) Last but not least – one of the most important things you can do if you really want to connect with an industry leader or a hero you’ve been admiring from a distance is to invest in their product, system or service… then IMPLEMENT what you’ve learned, create a video, post it on YouTube and share that same video link on their wall…

The information I just shared here is part of what people pay me thousands of dollars for. If you implement this you will see a drastic difference on how you connect with people on Facebook. I ask nothing from you except that if you do implement and succeed with it, please send me a video testimonial as I would love to celebrate you!

If you’re looking for an Accountability Coach who is Success Driven and will save you thousands of hours and dollars in loooong learning curves, I invite you to send your Application for my One on One Coaching Programs – www.SuccessDrivenCoaching.com.

Or, if you just want to have someone set up and create your entire marketing campaign – social media, video, email, lead page, blogging – that will enable you to create a powerful and compelling online brand and presence, apply at www.GetItDoneEmma.com .

Until We Connect…

I Am Cheering You On To Your Success!

Emma

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Categories : Branding and Marketing, Facebook, Inspiration, Spirit Driven Principles, YouTube/Video Mktg

Your Best Summer Ever!

By Emma on June 27, 2011 1 Comments

Happy Summer! I trust you are enjoying this amazing
time of the year with family and friends!

I don’t know about you but summer has always been a time when I am tempted
to slow down, kick back and cut back on my productivity. However, every time I do this, I find myself playing struggling to play catch up in the fall, when businesses are jumpstarting back up for the holidays.

It dawned on me…If I am experiencing this, then perhaps you just might
be experiencing it too! You know what I mean… Temptation to limit your working hours to make time for:

1. Beach parties
2. Barbeques
3. Exotic Trips
4. Cruises
5. Camping
6. Hiking
7. Shopping
8. Poolside Lounging
9. Etc…

What’s so bad about that? Well…

1. Business is neglected.
2. Blog gets stale
3. Social media becomes unmanaged
4. Relationship building is put on pause
5. Inspiration to create content is diminished
6. The stream of prospective clients gets narrower
7. Profits start dropping
8. Some clients end up working with your competition.

What if there was a way for you to be able to make this your best – most productive and most profitable summer EVER?

What if you actually discover a way to enjoy your summer and still:

1. Multiply your efforts
2. Put your marketing on turbo speed
3. Get more online social media visibility
4. Have an army of “sales reps” marketing on your behalf, 24 hours a day
5. Finally produce those 20 videos you’ve been meaning to produce.
6. Jumpstart your email marketing and start connecting with your customers.
7. Start your brand and reputation management
8. Give your business brand a noticeable and highly converting “facelift”
9. Dominate Google and search engines for your product and service.
10. Engage a following of loyal customers who not only continue to do business
with you but continue to refer people to you.

If this sounds like an impossible dream, you’re right. Entrepreneurs who want
to spend a quality and meaningful summer with their family will never accomplish all of these without seeking and investing in an expert who can help make this happen.

I know all about wanting to do it on your own. You probably are saying to yourself: “I can’t hire an expert because…”

1. “I can do this myself…”
2. “Social media is all that I need to get visibility…”
3. “Video? Who needs video?”
4. “I don’t need a brand… I don’t understand it so I don’t need it.”
5. “I already have a big following on Facebook and Twitter…”
6. “I have enough business already…”
7. “I don’t know who to trust…”
8. “I don’t have enough funds to invest in an expert…”
9. “I am already spending on magazine ads and direct mailers…”
10. “I am already doing Groupon and Living Social…”

Well, these reasons are all great if your business can’t handle any more business, but reality is most businesses still needs to go from “Invisible To Visible” and the number one reason they’re not is:

THEY JUST DON’T KNOW HOW TO DO EVERYTHING THAT IT TAKES TO MARKET EFFECTIVELY AND SUCCESSFULLY ONLINE.

And for those who do, they don’t have the time to do marketing and run a successful business at the same time. They know they need help but they don’t know who to actually trust! So, they end up dabbling, experimenting and worse, they postpone taking action and they lose precious resources of time, money and yes, valuable customers in the process.

My heart ached – and continues to ache - when I witness this vicious cycle happening to hundreds of local and online businesses and seeing some of them even closing their doors for good because they simply couldn’t manage to stay in business. I told myself, if there was only a way I could help them.

All of sudden, I realized that I can indeed help them! Instead of offering pure business consulting and group coaching, why not do it all for them? Having created successful and profitable campaigns for many satisfied clients, I knew that by offering a full-service VIP Diamond Package where we get to do EVERYTHING FOR YOU would not only eliminate excuses but will cut years off your learning curve and experience success faster!

After initially offering this to only a select group of entrepreneurs, it is my distinct honor to introduce you to:

www.GetItDoneEmma.com

Why? Because nothing gives me greater joy than to see entrepreneurs getting out of overwhelm, making a commitment to their success, having more time for those who matter most and truly creating a powerful, compelling, engaging and profitable business online and offline!

The downside? Well… I can only help 3 business each month because this is not an assembly line… this is the Rolls Royce of all of my offerings. This is not group coaching or consulting, nor am I sending you a “do-it-yourself” system. This is a personalized and highly customized for you and your business.

GetItDoneEmma.com is exactly what it says it does… my team of highly skilled and masterful professionals will work with you to create the best marketing campaign you have ever experienced!

Is this service for you? Maybe… maybe not. I have to be honest… I don’t accept everyone. This is by “Application Only” as I have to be sure that we are a perfect match for each other. To complete an application, scroll down and fill out the Application Form below...

However, if you made it this far in reading this post, you probably already know my commitment to success and excellence and that you would like to be one of the 3 I will be working with in July, please send me an email ASAP at info@therelationalmarketer.com and leave the best number to reach you so we can schedule your strategy session with me ASAP! We’ll fill out your application during our session.

Oh and for the first 10 to respond, I have a gift for you. I will create a Customized Blueprint for your business that will be yours to keep whether you decide to work with us or not… Sounds fair?

What’s the catch? There is none except that with your new found freedom, you can very well say that this is your best summer ever!

I look forward to speaking you soon and helping you create a highly Visible, Influential and Profitable business!

I’m Cheering You On To Your Success!

Emma

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What Is Your Heart Brand?

By Emma on May 27, 2011 No Comments

"Heart 4 Love"designed by Julie Thong http://www.HappyHealthyHolisticHeart.com

Yesterday, I had the privilege to be a Guest Presenter at my friend Leta Russell’s
“MindMapping For Business” Webinar. We had quite a turnout!

I have done quite a number of webinars for myself in the past few months with topics ranging from spirit driven personal development to social media to video marketing to branding for Visibility, Influence and Profits.

When Leta asked me to be one of her guests, she said I have 30 minutes or so to talk about what I am really passionate at which is helping people go “from invisible to visible”.

Then one day last week, I had a conversation with another dear friend, the ever so brilliant and wise Kathy Eppley, Founder of Astound Yourself. It was brief conversation that gave me quite an epiphany!

In our short but highly profound conversation, Kathy enabled me to see that “something special” that has truly equipped me to help countless people in profound ways in the past few years. The revelation was so exciting I couldn’t contain myself!

I have always thought that it was my specialized and applied knowledge of social media, video and email marketing that was creating effortless success for me but I realized that there was one thing that truly set me apart from a lot of “experts” out there and that is my genuine desire to love on entrepreneurs and see them succeed. I realized that what has truly been key to my success is connecting with others from the heart.

Sure I am very proficient with leveraging technology and I do my best to teach strangers, prospects and clients cutting edge information…

BUT…

I realized that what has truly set me apart from other experts in our industry is my

HEART BRAND

I realized that our brand is not just how we present ourselves to the world. It’s not limited to just the physical and outer appearance. If the term “You Are The Brand” is true, then for YOU to become a real brand, you need to include a huge chunk of you which is your heart.

I streamlined the elements of branding that has worked for me to the “6 Elements of Branding” - these are original ideas that I have been living and teaching and now able to quantify and simplify so it’s more “consumable”. I discussed in great detail during Leta’s Webinar, and they are:

1) Heart Brand

2) Mind Brand

3) Spirit Brand

4) Offline Brand

5) Online Brand

6) Success Brand

For this post… I urge you to focus on your Heart Brand… what are your interests? Who are your inspiration? What’s your life’s mission?

It’s your Heart Brand Awareness that will enable you to truly connect with your target audience and attract them in profound and meaningful ways that is not achieved just by writing a good copy on your sales page.

I would love to hear your thoughts… Have you thought of your Heart Brand before? If you haven’t, what will you do with your new discovery?

Looking forward to hearing of your epiphanies as well!

Till next time…

I Am Cheering You On To Your Success!!!

Emma

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Chris Brogan’s Blog Topics eBook Review

By Emma on May 17, 2011 4 Comments

I just perused Chris Brogan’s eBook “Blog Topics” and oh my goodness… he gave so much in this eBook!

Most of my subscribers and friends know that I LOVE Chris Brogan and that his book “Trust Agents” was part of the reason I pursued Relational Marketing.

What really struck me with Chris is no matter how huge he is in the business and marketing world, he remains accessible via Twitter, Facebook and on his personal blog ChrisBrogan.com (BTW, I was so proud that on his recent blog, he had my post “Who Encourages The Encourager” as a special mention.)

Meeting Chris Brogan LIVE

I was so thrilled to have finally met him when he came here to Orange County at an event hosted by Bryan Elliott, Founder of LinkedOC who by the way is having another amazing event coming up tomorrow and his special guest is no less than Mr. “Crush It”, Gary Veynerchuk himself!

When I met Chris at the Oakley Headquarters, I have to admit, I was starstruck… I normally don’t get start struck but Chris has an awe-inspiring presence about him. What’s really cool is that the day before the event, I just sent Chris a tweet to introduce myself and let him know I was looking forward to meeting him and surprisingly, he ENGAGED! He even asked about my family and how both our sons love Lego Mini-figs and I told him one day, Garrett will have his own LegoKid Online blog.

When I finally met him, I had my own copy of his book “Trust Agents“ ready for him to sign… As I stood in line to meet him and have my book signed, I saw my awesome friend, Ricardo “Ribeezie” Bueno. Such a small world as I didn’t know Chris knew Ricardo, who actually personally introduced me to Chris!

What’s even funnier is this was what Chris wrote on my book:

What a “Relational Marketer” he truly was! He practices what he preaches and he brings people together… Thanks for the instant “credibility by association” Ribeezie!

Chris was on fire that night! He had the crowd roaring from the “amphitheater” style room with his funny but profound presentation, which I took copious notes of.

Needless to say, I met up with old friends and met new friends that night – Coach Deb Micek, Louis Howes, Sven Johnston, Carolyn Himes, Jane Saunders and Ashley Cline to name a few. Chris had a crowd of people who want to talk to him and he was so engaging that we all had to be kicked out of the Oakley headquarters that night as we didn’t want to leave!

My Personal Review of Blog Topics eBook

A few minutes ago, I wrote a comment on the Blog Topics Facebook Community but it was 1,200 characters long so I decided to just create a blog post about it as one of my Product and Book Reviews.

So here… I am sharing with you my message to Chris Brogan and the community on my review of his Blog Topics eBook”.
“Hi Chris!

Today, I just read your Blog Topics Bonus eBook… WHAT A GIFT!!! Thank you! I love the layout, graphics and how clean and streamlined it looks and more importantly, the golden blogging lessons you included there! It amazes me that you never run out of of ideas to blog about! You eliminate all blogging excuses with this eBook!

I especially love your Blog Topics (of course), Blog Format recommendation, Use of Images (and videos… I learned that from you early on), Product Reviews and Interviews! Powerful stuff!

This eBook alone is worth thousands to me and would have saved me a lot of grief as a newbie blogger 2 years ago… I highly recommend this to those who want to blog but have been making excuses on why they’re not blogging!” It blows my mind that you’re giving this away for free to those who join you for a teeny $9.95/month? An absolute “no-brainer” for sure! I suggest bloggers click on the link below now, before you decide to no longer offer this…

http://www.humanbusinessworks.com/blog-topics

THANK YOU SO MUCH, CHRIS! Emma”

Well, like Forrest Gump says: “That’s all I have to say about that… “

Until We Connect…

I Am Cheering You On to Your Success!

Emma

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Categories : Branding and Marketing, Facebook, Inspiration, Leadership, NEWS, NEWS, Product Review, Product/Book Review, Spirit Driven Principles, WordPress Blog

My Mother… My First Mentor

By Emma on May 3, 2011 4 Comments

It’s May 3, 2011 – a day that has always been very special to me.

In the small town of Sta. Elena, Marikina City in the Philippines where I grew up, this day is significant as this is when we celebrate our town’s “Fiesta”. A Sta. Elena fiesta is like “Halloween” where you can basically go from house to house and you will be served yummy home cooked meals and delicacies.

I remember growing up, having May 3 as one of my most favorite and much awaited day, just like Christmas and my birthday. Why?

It’s because May 3 is also my Mom Elena Yambao’s birthday!

My Mom was a renegade. As the youngest of 8 children whose parents were fatally injured with an accidental American bomb during World War 2, she was lovingly raised by her sister Emilia Santos de Guzman. She was only 12 years old when their parents passed away and essentially grew up with no parents.

She was a very talented and smart young lady and beautiful too! I heard she received love letters from a few admirers and some of them used to serenade her with romantic ballads.

Though very shy and refined, she went through college and even finished 2 degrees… one in Accounting and one in Education. She worked at a very young age and had the passion for things that are beautiful, especially jewelry, coins and music. She loves to play the piano and is quite good! She was happy being single and she thought she was never going to get married until she met my Dad.

Interestingly enough, when they say “The fruit never falls far from the tree…” it’s absolutely true!

Of their 4 children, family friends say I am the one that looks just like her. In fact, I catch myself sounding like her most of the time.

My Mom is my very first Mentor as I believe that most Moms are, The lessons she has taught me now enables me to help others and truthfully has become the basis of what I teach as The Relational Marketer.

So, here are the Top 10 Lessons I Have Learned From My Mother… My First Mentor:

1) Read Dale Carnegie’s “How To Win Friends and Influence People” – this should be your guidebook in life as first impression is the last thing!
2) Remember people’s names and say it to them… you’ll be more appreciated.
3) Read… read… read!
4) Be happy just by being with yourself – find joy in the quietness of just spending time with you.
5) Be thoughtful and remember people’s birthdays and those who matter to them – even the birthdays of their cats and dogs! (My sister Ellen still does this masterfully
6) Trust people first… find good in those you meet until they prove you wrong.
7) Work is good but family comes first.
Strengthen your FAITH in God.
9) Learn Crossword Puzzles and you’ll always have a healthy brain.
10) Appreciate beauty in art, music and finer things in life.

So, for her birthday, I want to thank her for everything she has done for us and for what she continues to do for us. Amazingly at 79 years old, she discovered Facebook and is constantly engaging using her iPod Touch… I am so proud of her! Now she’s out there encouraging family and friends and educating the youth of her beloved city on its rich heritage.

She doesn’t know I am writing this blog for her but soon enough, she’ll find out as my posts reflect on her Feed so go to her Facebook Page and greet her a “Happy Birthday”! Click on www.Facebook.com/elenayambao – tell her you’re my friend and she’ll friend you too!

To honor her, if there is anything I have inspired you with or help you move forward with, please let her know that too, so she’ll realize that her teachings have been paid forward and are making a difference in other people’s lives.

How about you? Who is your first Mentor and what memorable things have you learned from them?

On this note, I also want to wish you a Happy Mother’s Day, if you’re a Mom and I encourage you to celebrate and plan something nice this Mother’s Day Weekend to commemorate the special Moms in your life!

Oh and BTW, we have some amazing connections happening on our The Relational Marketers Group on Facebook… Come join us!

www.TheRelationalMarketers.com

Until Next Time…

I Am Cheering You On To Your Success!

Emma

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Categories : Branding and Marketing, Facebook, Inspiration, Mindset, Spirit Driven Principles

Tags : Emma Tiebens, Moms as Mentors, Mother's Day, The Relational Marketers Group