"It's Not About YOU"

It is so refreshing to somewhat be back from my brief hiatus. Well, I guess what seems brief to others seems like eternity to me!  Honestly, I felt rather detached when I couldn’t get online and couldn’t connect with and support my subscribers and friends.  It’s rather frustrating to see what’s going on, via my iPhone screen but not be able to respond to anyone due to time constraints.

During my self imposed break, I made a decision to utilize this time wisely and immersed myself in reading and listening to my favorite mentors on my iPod while I was packing our old home and unpacking into our new home – Dani Johnson, Joyce Meyer, Joel Bauer, Richard Greene, Mike Dillard, Tom Bell and re-read “Think And Grow Rich”, The Magic of Thinking Big”, 100 Secrets To Happiness, Never Give Up, Trust Agents.

As I listened to these wonderful mentors, there was a commonality in what they talk about which was:

“Increase your worth in the marketplace and the marketplace will pay for what you’re worth.”

How does one increase his/her worth?  Well, I know for a fact that after spending tens of thousands of dollars and countless hours, increasing ones value in the marketplace means investing in these 2 key things:  Personal, Mindset and Spiritual Development and SKILLS.

My good friend Jerry Chen just came up with an interview with Jairek Robbins and he gave me a distinct privilege to be able to ask Jairek a personal question and that was:

“With the limited time and resources beginner and somewhat advance entrepreneurs have these days, where would you say they should invest their available funds in – Personal Development or acquisition of SKILLS?”

My heart goes out to entrepreneurs who desperately want to learn and win in the online marketing game, yet found themselves very limited with time and money.  Ironically, whatever little money they have to invest is spent in products that they don’t necessarily need at the stage in their businesses they’re in – resulting in overwhelm and overload and not getting anywhere.

How do I know this? Because I’ve been there… done that…

Everyone talks about “You Are The Brand”… what does that really mean? Does this mean you’re now free to talk about you and brag about your achievements?  Does this mean you’re going to only  share things about you?  Does this mean it’s time to fluff your feathers and be the alpha bird you called yourself to be? Does this mean you’re just going to dominate the online world and make it all about YOU?

Absolutely NOT!

Here are 5 Ways On How To Effectively Use You As The Brand To Create Long Term And Loyal Advocates:

1) “You Are The Brand” is far from just talking about and putting the focus on you.  Your focus has to be to help and empower others, whether is through empowerment, encouragement or inspiration.

2) “You Are The Brand” – is about stories about other people that you share with others because it ties with the message you want to convey to them.

3) “You Are The Brand” – is the community you create of like minded people sharing the same value and together you are able to lift each other up and come up with ideas that will benefit the community as a whole.

4) “You Are The Brand” – is NOT about being known or known about something but positioning those connection and relationships to engage others and create a viable business.  With no business generation, it is not a real personal brand.

5) Last but not least, “You Are The Brand” is just a small piece of your marketing efforts.  You need to be able to back that up with your own product or service that will benefit even just a small group.   Having a “Marketing Funnel” which starts with your niche, your offering and your marketing flow is key.

If you need help with identifying your niche, I highly recommend Cindy Schulson’s “Dominate Your Niche” - this has helped me tremendously get clearer on my problem solution statement which has further helped me expand my brand to add value to a more targeted group of individuals.

Mike Klingler’s “Marketing Funnel Mastery” has helped me really understand that all my social media and marketing efforts were futile if I didn’t have a funnel that effectively ties together my brand, my product and my relationships with my subscribers and clients.

BTW, while I am thinking about it, many of you have been asking me where I am speaking LIVE next…I am proud to share that I will be one of the guest speakers at the Empowered Business Entrepreneurs Summit in Newport Beach on October 29/30, 2010 at the Ayers Hotel.  This even is hosted by Alicia Bausley and Lisa Hanfileti – two of the most incredibly talented and generous leaders I have ever met!  I would love to meet you in person and assist you in gaining more clarity in your marketing efforts at the stage you’re in… (if you’re serious and money – or the lack of it – is an issue, contact me and I will offer you my exclusive discount)

CLICK HERE FOR MORE INFORMATION ON THE EMPOWERED BUSINESS ENTREPRENEURS LIVE EVENT.

Please leave your comments and share with me how this post has made you think about the meaning of “You Are The Brand” and what you believe your brand is and if you haven’t identified your brand just yet, I would like to find out what you’re doing to take the necessary steps to identify your brand…

As always, I am here…

Cheering You On To Your Success!

Emma

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“You Are The Brand”, Is NOT About YOU! is a post from: Emma Tiebens | The Relational Marketer

I have been up since 2:45 am PST, sitting on my bed in my hotel room here in Austin, TX digesting the Mastermind my partner Stevi Sullivan and had yesterday with Mike Dillard.

Emma and Stevi Masterminding With Mike Dillard

I was one of Mike’s “pioneering” students 2 years ago and when I came to his Traffic Formula LIVE Event in this same hotel in June of 2008, all I wanted was to find a better way to market my network marketing opportunity online to create more leverage for myself and my team.

At Mike Dillard's "Green Room" in MS Headquarters

Little did I know that 2 years later, I would be back to see Mike but this time in a very intimate and exclusive Mastermind Group where we get to consult individually with him and create a marketing strategy that is congruent with what our strengths are.

I asked Mike if he would be willing to share on video, what it is that he thinks I can offer to online entrepreneurs and he graciously gave me a response that validated why I love what I do, but it also clarified why it is important for entrepreneurs to learn this simple strategy that I teach:

BUILD A RELATIONSHIP WITH YOUR LIST.

It sounds simple, but let me tell you, it’s not as simple as it seems. You have to make a conscious effort to really build a relationship with your list and not just treat them as numbers…

How can you create a powerful relationship with your list?

1) Have the genuine desire to truly help them.
2) Give something of value – an article, a book recommendation, links to relevant videos and blogposts.
3) Send them personal messages even though they are delivered by an autoresponder.
4) Become a Connector… if you know people who can benefit from each other, make the introduction
5) Be a Listener… sometimes people just want to be heard.
6) Encourage others – even just a simple encouraging word can change lives!
7) Do what you say you’re going to do – trust is the #1 currency online!

Mike’s “Words of Wisdom” on this video are highly profound and powerful! If you heed his advice, and really do what you can do to build a relationship with your list, you just might find your most loyal advocates, just waiting for you to connect with them.

Click here for more photos of our exclusive Mastermind With Mike Dillard.

You probably already know Mike Dillard and already own Magnetic Sponsoring.  However, if you don’t own one yet and if you’re an entrepreneur wondering what Magnetic Sponsoring is, I urge you to  find out as the lessons there can  potentially change your lives, I invite you to click here to order your own copy Magnetic Sponsoring.

This will be the best $39 you’ll ever spend!

Cheering You On To Your Success!

Emma

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Build A Relationship With Your List… By Mike Dillard is a post from: Emma Tiebens | The Relational Marketer

I’m here in Austin with my Business Partner Stevi Sullivan and it’s our first day here in Austin, TX for our Magnetic Sponsoring Elite Mastermind with Mike Dillard.

It was a very exciting morning! Gary and Garrett took me to Long Beach Airport and as I sat at the waiting area, I suddenly missed them.  I was leaving again them again for the weekend to spend time Masterminding with a gentleman who started me off the right path to internet marketing, Mike Dillard.

Getting on my Jet Blue Flight In Long Beach, CA

It dawned on me that I am going back to where I was in June of 2008 when I first got introduced to Magnetic Sponsoring or the concept of being an “Alpha Networker”.  Prior to reading this book, I have always thought that for me to build a success online business I just need to sell.  I never understood what attraction marketing meant and I had no clue on what it meant to “brand myself as a leader”.

As I realized the sacrifices of time and money I had to make to come back to Austin, TX for this Mastermind, a thought dawned on me… I haven’t read Magnetic Sponsoring in months!  It was time to revisit it..

So, on my 2 1/2 hour flight from Long Beach, CA to Austin, TX, I immersed myself in reading Magnetic Sponsoring and Building On A Budget and Copywriter’s Guild (yes, if you click on the highlighted words it will direct you to live links that are affiliate links where I could potentially make some money if you purchase the course).  I wondered to myself, why did I not re-read these courses sooner? It would have saved me a lot of headaches! And if these courses did something so life changing for me, then I have a responsibility to share them with you, and here is the major epiphany:

IF I GET PAID FOR THE VALUE I PUT OUT THERE, THERE REALLY IS NOTHING WRONG WITH THAT, IS THERE?

I’ve always known that by holding back the resources we know could help others, we are doing our friends and our audience a disservice…

Emma Tiebens and Stevi Sullivan at Ironworks Barbeque

It was so amazing that there were nuggets in there that are so relevant still to this day and I read it from a different perspective…  A perspective with more certainty, more confidence, more clarity…

I then realized something…  Finally, after 2 years, I have actually become the ALPHA NETWORKER Mike described in the book and I was so ready to step into that greatness and get out of my own way!

Now, I don’t know the exact time I became one because I totally forgot what one looked like!

There was a surge of satisfaction that came over me with this realization.  I felt like somehow, I have arrived…

My question to you is “Do You Know What Success Looks Like?”  Success doesn’t necessarily mean money… it means different things to different people.

What does success mean to me?  It’s being in a position where I am capable of making a difference in entrepreneur’s lives.  Enabling them the share their life’s message, so they too can positively impact others and by doing so, getting paid in proportion to the value we contribute in the marketplace.

Take the time to answer the question… “What does SUCCESS look like for you?”  It is important you can somehow answer this question because if you don’t, success just might pass you by…

CLICK HERE For More Photos of Day 1 In Austin, Texas!

Cheering You On To Your Success!

Emma

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Do You Know What SUCCESS Looks Like? is a post from: Emma Tiebens | The Relational Marketer

If you were one of the few “privileged” people who were offered Magnetic Sponsoring Elite via a printed postal service delivered mail from Mike Dillard, my question to you is did you take advantage of the offer?  If not, may I ask why?

If you did, CONGRATULATIONS! What an incredible offering it was!  Just the same, here is a “sneak peek” at the BBOS (Big Box of Stuff) that I just received in the mail.

What made it even more exciting was that Mike Dillard offered a personal one on one Mastermind with him at their new office in Austin, TX as well as dinner with him in Downtown Austin with him and a few other like minded leaders.

I am sooo thrilled that my Business Partner, Stevi Sullivan insisted that we do whatever it takes to be there and thanks to her, she and I will be flying to Austin, TX this weekend to meet with Mike Dillard.

Of course, you know I will keep you posted about the weekend.  I just wish that you could be there with Stevi and I.

I have butterflies in my stomach with great expectation about what will transpire this weekend.  I know Mike as a very wise, savvy, intelligent and highly actualized person that I KNOW FOR SURE we will take home more than one golden nugget…

It could potentially be our springboard… our launch pad to something bigger… something that is overdue…

I know that consulting with Mike Dillard might not be affordable for you at the moment.  The good news is that there are people like Stevi Sullivan and I who continuously seek mentorship only from the best of the best so we can share the “goodies” with you.

Very soon, we are going to pick out a select group of entrepreneurs who are looking to belong to a community of success driven individuals with supportive leaders who follow the vision and are committed to investing in continued education.  Leaders like Stevi and I who know how to follow the footsteps of those who have succeeded massively from the implementation of their strategies…

Now, the question is, how would you like to be mentored those in direct mentorship with Mike Dillard?  If you find value in this question, the stay tuned for our upcoming announcements by making sure you do this:

1) Subscribe to this Blog by clicking the RSS button on the top right hand side.

2) Leave your name and email on the box on the right side of this page.  You will also get your free report and videos

3) Connect with me on Facebook and Twitter and let me know you want to be notified when we launch our Team Coaching.

As always, I am just here…

Cheering You On To Your Success!

Emma

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Magnetic Sponsoring Elite… A Sneak Peek! is a post from: Emma Tiebens | The Relational Marketer

I was at the beach today and captured this priceless and impromptu video to inspire you to take the time to take care of yourself because if you don’t no one else will…

I am guilty… I LOVE doing what I do… one thing I would do if I never get paid for it is to connect with other entrepreneurs and motivate, inspire and empower them! What I offer them, which is to brand their “authentic” selves online so they can attract their perfect clients who will trust and do business with them is truly secondary.

Most of you know that to have a profitable business online is LEVERAGE in the truest sense of the world…. but what we’re forgetting is that time flies by rather quickly when you’re online and it’s imperative that:

YOU MAKE A DECISION TO BREAK AWAY FROM YOUR COMPUTER and spend meaningful time for those you are actually doing all these for!

What good is all the money if you can’t enjoy it with your family…

One of my short term desired outcome is to take my family on a 7 day cruise and yes, WITHOUT MY LAPTOP! Yikes!

Sure I might have withdrawals but I’ll live… after all, they are the prime recipients for my success…

How about you, how are you taking care of yourself? There are so many creative ways to do that and it doesn’t have to be expensive and fancy either…

Go ahead… make a commitment to take a break with your family or friends a few times this weekend… you will come back more refreshed, inspired and ready to go!!!

If you don’t have a system that allows you to have true leverage for you to be able to do the things you love the most, I would love to share the system that is allowing me to have a life!!!

Click here:  Hope In Home Business

Cheering You On To Your Success!

Emma

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Take Care Of Yourself… You’re The Only One You’ve Got! is a post from: Emma Tiebens | The Relational Marketer

Believe it or not, there is still a very defined distinction among hard core internet marketers and interestingly enough, I learned the major difference only this year when I went to the Internet Marketers Caribbean Cruise last January.

An Internet Marketer is not a Network Marketer marketing online.  Internet Marketers are a special breed of marketers who have created their own product or service or marketing other “Affiliate” products or services.  They are an elite group of marketers and most of them have been around quite awhile and have made millions and millions of dollars with Joint Venture Partnerships with other Internet Marketers and with Speaking Engagements.

A Network Marketer is a Network Marketer.  Another special breed of marketers who are  either building a team of other Network Marketers or simply using Direct Selling to market products and services that are produced or offered by their main Network Marketing or MLM Company.  A Network Marketer who has or is transitioning Online to prospect and market his/her product is simply that – an Online or Internet Network Marketer.

Yes, I know… why do I even bother with defining the difference?

It’s because from my personal experience, when I started out transitioning online 2 years ago, I went through a major confusion about the difference.  In search for the “Holy Grail” of Internet Marketing For Online Marketers, I was distracted.  I purchased courses, pursued Mentors that didn’t necessarily specialize in Network Marketing.

In the process, I have massively evolved into this person that I never thought I could be – Author, Speaker, Online Marketing Consultant – and I am utterly grateful for every mentor and friend I came in contact with during this process.  I always believe that WE ARE EXACTLY WHERE WE NEED TO BE.

This post was inspired by the many people who are now asking me about why they are not able to build a successful network marketing business online.  My response is this:

“What online system do you have that you are teaching your teams so they too can duplicate?”  Most of the time, I’ll hear “Social media… ” or “Video Marketing…” or “Calling Leads….” etc.. etc…

These are not systems… these are separate tools and resources…. What leaders and internet network marketers don’t realize is that the magic happens when they learn to integrate all these tools into a system that optimizes them!

It’s the lack of a system is what stops most Internet Network Marketers dead on their tracks.  While I don’t believe that there is such a thing as the “Holy Grail” of Internet Network Marketing, I found one that absolutely comes close and has created many success stories -

HOPE IN HOME BUSINESS

This is the system I now teach my team with.  It’s a system that Internet Network Marketers created specifically FOR Internet Network Marketers!  If you’re spinning aimlessly, trying to make sense of internet marketing strategies that are generic for online marketers, then maybe it’s time to check out Hope In Home Business .

As always… I’m Cheering You On To Your Success!

Emma

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Internet Marketing Is NOT Network Marketing Online is a post from: Emma Tiebens | The Relational Marketer