Do You INSTAGRAM? Why and why not? https://instagram.com/emmatiebens/ It’s time to leverage the power of this sleeping giant! I started “lurking” on Instagram on September 2012 just to get a feel for how the platform works. I didn’t start engaging till only 3 months ago. As a Brand Marketing Strategist, I get asked a lot of questions about certain social media platforms so I feel a responsibility to learn so I can help others make an effective decision. Initially, Instagram didn’t make sense to me. I was thinking, “Great, another distraction to my already limited time for social engagement…”
Then the clouds parted… When Garrett Tiebens told me that most of his friends are no longer on Facebook, it was a signal for me to take Instagram seriously. It was then that I found these staggering statistics courtesy of http://blog.crowdfireapp.com/2014/11/04/instagram-statistics/ (Scroll down for full infographic):
– 70 Billion photos are uploaded daily
– Engagement rate is 15% MORE than on Facebook
– 70 Million daily active users and growing fast
– 90% users are under 35
– 68% of users are Women and 32% are men
Over 80% of the world’s top brands are on Instagram, however, it was shocking to know that only 28% of marketers use Instagram!
3 months ago, I decided to use Instagram for Visual Inspiration and a “Virtual” Vision Board… and the bonus was that by doing so, I generated such high quality followers! I also followed Authors, Media Personalities and Movement Makers as well as Florists, Artists, Correspondents. I found that they are more accessible on Instagram than on Facebook.
I saw the world through their eyes, with the beautiful breathtaking images and . I followed the luxury brands that I love so I can see them on my feed everyday to keep me in that energy of opulence and abundance and it’s so wonderful to check my feed 1x or 2x a day and be surrounded by uplifting and inspiring images and quotes.
And the secret to Instagram? The Hashtags! I noticed that when I would use certain hashtags, the Likes from people who resonate with the same hashtags immediately Like my post and most of them instanly Follow Me. It takes a momentum of it’s own. It’s PERFECT for those who want to engage, inspire and get your message heard. For the most part, there is a silent culture of respect that is unlike YouTube. There is vulnerability but there’s also grace. It’s a beautiful balance.
For Marketers, I sense a camaraderie of inspired and motivated people with abundant mindset. People who do the same thing Follow and support one another. I have people who follow me and whom I follow back as potential Coop Marketers and Joint Venture partners. It has also become a great organic lead generation strategy across my multiple social media platforms.
So what’s the bottomline on Instagram? I give it 2 thumbs-up for Engagement, Potential and Possibilities. It’s really easy and it’s FUN and leveraged. One post can be sent to your Twitter, Facebook, Tumblr, Flickr and Four Square. An effective time-saver!
Still unsure about Instagram? Connect with me there so we can discover together. It doesn’t have to be a time waster… An extra 10 minutes a day will enable you to gain a rewarding experience. Let’s explore together! https://instagram.com/emmatiebens/
Here’s to Your Success With Satisfaction and Significance!