I had a great client session this morning… I am so proud of my client who’s moving forward so rapidly and is so gung-ho and passionate about the clarity of the direction her branding and her business is going.
She said to me: “Emma… I am doing this and that and I am becoming more visible in social media but how come I am not converting people?”
I assured her that she’s not alone… that this truly is one of the missing “gold” pieces that is the most overlooked by most entrepreneurs.
Part of what I coach clients on is what I call their “Marketing Funnel”. Some people call it an “Ascension Model” and some call it a “Sales Mountain” or a “Sales Funnel” this is the 3rd P in my video course “5 Paths To Profits”, called Process.
It’s the area of the funnel that sadly is the most overlooked phase, and that is creating your
Yes, your very own product. That is the GOLD that has always been there but is normally stepped over.
This is daunting to most people who are starting out because they are so focused in the marketing piece. They are busy with social media, creating videos, attending live events without really fine tuning this very critical component of their Marketing Funnel…
Most of the time, people identify their “Free Offer” or “Ethical Bribe” or the product or service they will offer in exchange for their prospects’ name and email but they are forgetting that a critical part of the progression is their own PRODUCT.
A product can be your own book, video training, your own system but this is different from your free offer because one thing about this product is that this is the product you actually
That’s right… a product that you SELL…
The missing piece that most marketers fail to put in their puzzle is that they actually need to conceptualize and create a product to sell.
What are you selling? If you don’t have anything to sell, what are you offering? If you’re offering Coaching or Consulting and you’re not getting clients, perhaps it’s time to put your efforts in creating your own product to give your customers a sampling of what you can do for them.
If you don’t have a Product to sell, why not?
Please keep me posted on your progress… Let me know how this post has helped you by sharing this post with your friends and leaving a comment.
Until We Connect…
I Am Cheering You On To Your Success!
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