I just came back from a truly powerful weekend at Mike Klingler’s Marketing Funnel Mastery. Over 100 of my fellow marketers and entrepreneurs came together to build their own Marketing Funnels using Mike Klingler’s highly effective blueprint.
I was introduced to Marketing Funnel Mastery in June 2010 when I flew to Portland, OR. It was so interesting to note that at that time, the Marketing Funnel I envisioned for myself was completely different from the funnel I am now working on.
I loved seeing my friends – Mike Klingler, Lisa Holcomb, Jerry Chen, Ferny Ceballos, DiDi Alcheva, Leta Russell, Cindy Schulson, Jackie Ulmer, Kelly Baader, Richard Goutal, Cindy Murphy, Natasha Nassar, Rich Hazlett, Glenn Arcaro, Matty Miller, Eleni Liapikis and Jim Harris to name a few.
Why am I so excited to share about my own funnel? It’s because I absolutely love being able to really make sense and utilize EVERYTHING I have learned and accumulated for the past 2 1/2 years from all the Coaches, Consultants and Courses I have invested in! They fit so perfectly in the funnel and there are highly specialized skills and education I can now share with the entrepreneurs who I am blessed to be given the chance to mentor and teach.
This weekend, as I listened to over 20 people share with me their own Marketing Funnels I started thinking more about the Whats, Whys and Hows on how they can:
1) Identify and monetize their passion.
2) Craft an effective Marketing Funnel.
3) Create a Powerful V.I.P. Brand to attract their perfect clients.
This sounds simple but it really is a process… a process that is taking others years to put together.
If you’re in the process of creating yours, how would you know if you need a business Coach, Consultant or Course? Do you know the difference between a Coach and a Consultant?
Funny, I have always thought of myself as a Coach but realized early this year that I was really acting as a combination of Coach and Consultant.
What’s the difference between a Coach, Consultant and A Course? In my simplest description and definition…
A Coach, encourages you to think, to come up with your own solutions based on your values and priorities and what really comes natural for you. Yes, a Coach will encourage you to tap into your fullest potential without losing YOU in the equation.
A Consultant on the other hand, enables his/her clients to follow a proven step by step process that has produced successful results for others. It’s a generic plan – a blueprint if you may – that will allow the client to incorporate their essence in the blueprint, then start implementing.
Then the less expensive route is a Course… and they come in many forms, print, video, audio, live events or a combination of one or more of them. Some people sometimes call this a System. If you’re an online marketer, you’ve probably purchased enough books courses in your search of how to grow the business, that is enough to fill an entire 8 ft bookshelf like mine!
I spoke with a lot of people this weekend and some of them prefer to hire a Coach who will help pull out the creative genius inside of you, while some prefer to have a Consultant who will tell them exactly what to do, infusing your essence into the blueprint as necessary.
What was evident though was that most entrepreneurs I spoke with are tired of simply buying a course without any back-up training and support.
So my question to you is which of the “4 Cs For A Profitable Business” would you invest money in at this moment to help you grow your business? A Coach? A Consultant? A Course? A Combination of 1 or more?
If you answered a combination of one or more, I would like to check out
As a Social Media and Video Marketing and Branding Coach and Consultant for the past 2 years, I realize the importance of combining the “4 Cs For A Profitable Business” and I am proud to say that I am having a 2-day LIVE Event at the Hilton Hotel LAX in Los Angeles on Dec. 4 and 5.
For 2 days straight, I will be your Coach and Consultant who will teach you a success proven course on V.I.P. Branding for Visibility, Influence and Profitability and I will teach you to effectively integrate all the social media marketing strategies you’re already doing.
I do want to hear from you on what your take is on the “4Cs for a Profitable Business”. Which do you prefer?
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